Origins of the Ministry

Length: 1:10

This video shot ten years ago holds true to this day. In 2000 we set out to make the coolest research company on the planet. Our reports were more like coffee table books than Powerpoint. We pioneered documentary-form research. As our name implies, we wanted to be the cultural authority. Toyota gave us our big break and we haven’t looked back, with clients ranging from Coke to MTV. Originally our films came on VHS. Then it was DVD and now we send files. But we’ve always practiced the same craft: insightful storytelling.

Origins of the Ministry




DateFebruary 27, 2014

Moment 26: Guru Adrian

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Millennials React to PB

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Morgan Praises Ministry

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Bahamavention Ad

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Moment 1: Danny

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Moment 70: Mosh Fish

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Prudent Boozer: Dylan



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Moment 84: Zombie

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Moment 37: Leading Men

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MoC Print Reports

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Hornitos: Tito Sam

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Moment 87: Crossing the Line

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DAW on Style

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Prudent Boozer: Nelly

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Moment 82: MTV Daze – March

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Reebok: Youth Ethnography

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Moment 95: Bazaar

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Moment 5: Coney Island

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Prudent Boozer: Chris

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Moment 7: Kier


Max on Insighting

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Prudent Boozer: Eric


Moment 89: Malcolm McLaren on Artists

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Stefan Sagmeister

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Hornitos: Cougar Hunt

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Moment 85: Ava, Pornstar / Viagra

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Moment 4: Rio

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Moment 96: David Art Wales

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Moment 50: The Pianist

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Moment 78: New Guinea

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About the Ministry

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Moment 36: Fiji

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Barn On the Pond Instructions


Prudent Boozer: Enrique


Moment 54: The Doll

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Prudent Boozers: The 3 Girls


Moment 3: Tokyo Video Scrapbook

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The Tiki Man

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Moment 41: Night Train

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Prudent Boozers Wine Label


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Moment 25: Pedicab

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Moment 92: The Ticket

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Moment 15: Prudent Boozers VomComp


Moment 13: Joe Jackson

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Alexis Rockman

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Moment 61: Malcolm McLaren on Boys

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Rushkoff: Ep 2

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Moment 45: Big Dog


Max on Snacks

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Origins of the Ministry

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Moment 28: Pyramids

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Getting Away

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Moment 94: View From the Ministry

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Moment 52: Pookie-voo

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Moment 17: Vanessa

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Prudent Boozer: Patrick


Prudent Boozer: Ana


Max on Pester Power

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Moment 2: Prudent Boozers

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Moment 55: Idaho

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Moment 67: Santa Baby

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Moment 24: The Park

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Moment 9: Ski Weekend

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Moment 19: Umbria


Moment 31: Niagara

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Rushkoff: Ep 3

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“Connect” by Jacqui Hunt

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Amex: Culture Makers

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Moment 27: In The Jungle

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Moment 23: Billy

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Barn On the Pond

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Moment 97: Shoe Baby

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Moment 80: MTV Daze – January

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Moment 42: Adam & Trevor

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Rushkoff: Ep 4

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Hornitos: The Secret Shot

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Moment 6: David Blowie

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Viagra: Guys vs Men

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Moment 69: Pineapple Pudding

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Moment 81: MTV Daze – February

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Ogilvy Interviews DAW

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Prudent Boozer: Carla

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Moment 57: Mario Batali

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Moment 75: The No Show

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Moment 71: Tony Curtis on Maturity

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Moment 20: The Workout

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Moment 48: Fred Noe / Jim Beam

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Moment 43: The Wedding

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Moment 51: Rain

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Prudent Boozer: Robert

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Moment 34: Morgan Spurlock Interviews DAW

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Prudent Boozer: Marie

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Moment 44: It’s a Boy!


Rushkoff: Ep 1

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Moment 38: Street Parade

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Moment 11: Eve

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Moment 98: Monk in Venice

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Ministry Xmas Party 2008

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Prudent Boozer: Yearim

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Moment 16: Snow Bike

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