Origins of the Ministry

Length: 1:10

This video shot ten years ago holds true to this day. In 2000 we set out to make the coolest research company on the planet. Our reports were more like coffee table books than Powerpoint. We pioneered documentary-form research. As our name implies, we wanted to be the cultural authority. Toyota gave us our big break and we haven’t looked back, with clients ranging from Coke to MTV. Originally our films came on VHS. Then it was DVD and now we send files. But we’ve always practiced the same craft: insightful storytelling.

Origins of the Ministry




DateFebruary 27, 2014

Prudent Boozer: Ana


Moment 7: Kier


Moment 42: Adam & Trevor

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Moment 38: Street Parade

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Millennials React to PB

PB Intro

“Connect” by Jacqui Hunt

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Moment 52: Pookie-voo

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Max on Pester Power

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Getting Away

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Moment 16: Snow Bike

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The Tiki Man

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Moment 70: Mosh Fish

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Prudent Boozer: Nelly

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Moment 36: Fiji

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Moment 43: The Wedding

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Prudent Boozer: Patrick


Moment 41: Night Train

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Prudent Boozer: Carla

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Tanya REV

Prudent Boozers Wine Label


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Moment 11: Eve

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Prudent Boozer: Robert

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Prudent Boozer: Marie

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Moment 61: Malcolm McLaren on Boys

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Max on Insighting

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Moment 25: Pedicab

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Moment 5: Coney Island

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Prudent Boozer: Yearim

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Moment 98: Monk in Venice

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Moment 78: New Guinea

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Moment 84: Zombie

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Moment 89: Malcolm McLaren on Artists

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Moment 9: Ski Weekend

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Origins of the Ministry

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Bahamavention Ad

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Moment 85: Ava, Pornstar / Viagra

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Moment 81: MTV Daze – February

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Prudent Boozer: Enrique


Rushkoff: Ep 3

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Moment 48: Fred Noe / Jim Beam

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Moment 96: David Art Wales

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Amex: Culture Makers

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Max on Snacks

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Moment 13: Joe Jackson

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Reebok: Youth Ethnography

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Moment 54: The Doll

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Moment 3: Tokyo Video Scrapbook

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Morgan Praises Ministry

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Moment 6: David Blowie

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Moment 87: Crossing the Line

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Moment 28: Pyramids

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Moment 50: The Pianist

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Barn On the Pond

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Rushkoff: Ep 1

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Moment 69: Pineapple Pudding

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Moment 45: Big Dog


Moment 55: Idaho

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Rushkoff: Ep 4

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Moment 1: Danny

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Moment 44: It’s a Boy!


Moment 97: Shoe Baby

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Hornitos: Tito Sam

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Prudent Boozer: Eric


Prudent Boozer: Chris

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Prudent Boozers: The 3 Girls


Stefan Sagmeister

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Moment 51: Rain

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Ogilvy Interviews DAW

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Hornitos: Cougar Hunt

Hornitos 65 REV

Moment 20: The Workout

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Moment 37: Leading Men

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About the Ministry

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Moment 27: In The Jungle

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Barn On the Pond Instructions


Moment 23: Billy

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Rushkoff: Ep 2

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Ministry Xmas Party 2008

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Moment 92: The Ticket

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Moment 19: Umbria


Alexis Rockman

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Moment 80: MTV Daze – January

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DAW on Style

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Moment 24: The Park

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Moment 15: Prudent Boozers VomComp


Moment 34: Morgan Spurlock Interviews DAW

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Moment 95: Bazaar

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Viagra: Guys vs Men

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MoC Print Reports

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Moment 17: Vanessa

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Prudent Boozer: Dylan


Moment 26: Guru Adrian

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Hornitos: The Secret Shot

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Moment 67: Santa Baby

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Moment 4: Rio

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Moment 94: View From the Ministry

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Moment 82: MTV Daze – March

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Moment 2: Prudent Boozers

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Moment 75: The No Show

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Moment 71: Tony Curtis on Maturity

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Moment 57: Mario Batali

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Moment 31: Niagara

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