Origins of the Ministry

Length: 1:10

This video shot ten years ago holds true to this day. In 2000 we set out to make the coolest research company on the planet. Our reports were more like coffee table books than Powerpoint. We pioneered documentary-form research. As our name implies, we wanted to be the cultural authority. Toyota gave us our big break and we haven’t looked back, with clients ranging from Coke to MTV. Originally our films came on VHS. Then it was DVD and now we send files. But we’ve always practiced the same craft: insightful storytelling.

Origins of the Ministry




DateFebruary 27, 2014

Moment 70: Mosh Fish

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Moment 5: Coney Island

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Prudent Boozers Wine Label

Morgan Praises Ministry

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Alexis Rockman

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Moment 17: Vanessa

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Moment 55: Idaho

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Moment 15: Prudent Boozers VomComp


Moment 38: Street Parade

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Moment 9: Ski Weekend

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Moment 36: Fiji

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Barn On the Pond Instructions


Moment 71: Tony Curtis on Maturity

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Prudent Boozer: Chris

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Moment 3: Tokyo Video Scrapbook

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Moment 45: Big Dog


Moment 20: The Workout

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Moment 51: Rain

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Prudent Boozer: Enrique


Moment 96: David Art Wales

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Moment 52: Pookie-voo

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Moment 92: The Ticket

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Moment 97: Shoe Baby

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Prudent Boozer: Robert

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Rushkoff: Ep 3

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Rushkoff: Ep 1

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Prudent Boozers: The 3 Girls



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Moment 25: Pedicab

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Viagra: Guys vs Men

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Max on Pester Power

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Moment 44: It’s a Boy!


Prudent Boozer: Marie

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Moment 85: Ava, Pornstar / Viagra

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Moment 43: The Wedding

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Bahamavention Ad

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Prudent Boozer: Eric


Moment 34: Morgan Spurlock Interviews DAW

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Tanya REV

Prudent Boozer: Carla

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Moment 89: Malcolm McLaren on Artists

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Origins of the Ministry

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Moment 24: The Park

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Moment 2: Prudent Boozers

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Moment 69: Pineapple Pudding

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Prudent Boozer: Patrick


Rushkoff: Ep 4

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Moment 31: Niagara

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Moment 23: Billy

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Reebok: Youth Ethnography

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Moment 78: New Guinea

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Moment 57: Mario Batali

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Moment 95: Bazaar

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Moment 67: Santa Baby

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Rushkoff: Ep 2

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About the Ministry

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Moment 11: Eve

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Hornitos: The Secret Shot

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Moment 13: Joe Jackson

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Moment 82: MTV Daze – March

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Moment 54: The Doll

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Moment 42: Adam & Trevor

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Moment 7: Kier


DAW on Style

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MoC Print Reports

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The Tiki Man

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Moment 80: MTV Daze – January

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Moment 87: Crossing the Line

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Ogilvy Interviews DAW

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Prudent Boozer: Dylan


Getting Away

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Hornitos: Cougar Hunt

Hornitos 65 REV

Moment 1: Danny

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Moment 41: Night Train

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Barn On the Pond

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Prudent Boozer: Nelly

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Moment 94: View From the Ministry

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Stefan Sagmeister

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Hornitos: Tito Sam

Hornitos 59 REV

Moment 16: Snow Bike

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Moment 48: Fred Noe / Jim Beam

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Amex: Culture Makers

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Moment 26: Guru Adrian

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Millennials React to PB

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Moment 84: Zombie

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Moment 6: David Blowie

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Max on Snacks

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Moment 27: In The Jungle

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Moment 19: Umbria


Moment 37: Leading Men

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Ministry Xmas Party 2008

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“Connect” by Jacqui Hunt

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Prudent Boozer: Ana


Moment 50: The Pianist

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Moment 98: Monk in Venice

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Moment 81: MTV Daze – February

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Moment 61: Malcolm McLaren on Boys

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Moment 28: Pyramids

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Prudent Boozer: Yearim

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Moment 4: Rio

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Moment 75: The No Show

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Max on Insighting

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