Origins of the Ministry

Length: 1:10

This video shot ten years ago holds true to this day. In 2000 we set out to make the coolest research company on the planet. Our reports were more like coffee table books than Powerpoint. We pioneered documentary-form research. As our name implies, we wanted to be the cultural authority. Toyota gave us our big break and we haven’t looked back, with clients ranging from Coke to MTV. Originally our films came on VHS. Then it was DVD and now we send files. But we’ve always practiced the same craft: insightful storytelling.

Origins of the Ministry




DateFebruary 27, 2014

Moment 61: Malcolm McLaren on Boys

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Moment 75: The No Show

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Moment 98: Monk in Venice

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About the Ministry

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Prudent Boozer: Chris

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Moment 81: MTV Daze – February

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Barn On the Pond Instructions


Moment 36: Fiji

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Moment 51: Rain

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Moment 23: Billy

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Ministry Xmas Party 2008

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Moment 41: Night Train

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Hornitos: Cougar Hunt

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Moment 85: Ava, Pornstar / Viagra

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The Tiki Man

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Moment 55: Idaho

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Barn On the Pond

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Moment 15: Prudent Boozers VomComp


DAW on Style

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Moment 34: Morgan Spurlock Interviews DAW

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Millennials React to PB

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Moment 92: The Ticket

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Moment 95: Bazaar

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Moment 89: Malcolm McLaren on Artists

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Max on Insighting

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Moment 25: Pedicab

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Moment 70: Mosh Fish

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Moment 44: It’s a Boy!


Moment 9: Ski Weekend

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Moment 50: The Pianist

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Moment 1: Danny

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Prudent Boozer: Eric


Moment 27: In The Jungle

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Amex: Culture Makers

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Moment 71: Tony Curtis on Maturity

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Moment 67: Santa Baby

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Moment 96: David Art Wales

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Bahamavention Ad

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Prudent Boozer: Robert

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Moment 11: Eve

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Moment 31: Niagara

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Moment 37: Leading Men

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Moment 20: The Workout

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Moment 7: Kier


Max on Snacks

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Viagra: Guys vs Men

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Alexis Rockman

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Moment 28: Pyramids

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Prudent Boozers: The 3 Girls


Moment 42: Adam & Trevor

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Moment 4: Rio

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Rushkoff: Ep 1

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Prudent Boozer: Carla

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Prudent Boozer: Dylan


Hornitos: The Secret Shot

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Moment 80: MTV Daze – January

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Moment 54: The Doll

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Prudent Boozer: Nelly

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Moment 16: Snow Bike

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Prudent Boozer: Marie

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Prudent Boozer: Ana



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Moment 57: Mario Batali

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Origins of the Ministry

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Ogilvy Interviews DAW

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Moment 84: Zombie

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Rushkoff: Ep 2

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Moment 94: View From the Ministry

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Moment 17: Vanessa

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Morgan Praises Ministry

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Moment 78: New Guinea

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“Connect” by Jacqui Hunt

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MoC Print Reports

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Reebok: Youth Ethnography

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Rushkoff: Ep 4

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Moment 6: David Blowie

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Moment 3: Tokyo Video Scrapbook

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Moment 87: Crossing the Line

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Moment 19: Umbria


Moment 26: Guru Adrian

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Rushkoff: Ep 3

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Moment 5: Coney Island

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Hornitos: Tito Sam

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Moment 45: Big Dog


Prudent Boozer: Patrick


Moment 69: Pineapple Pudding

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Moment 24: The Park

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Moment 2: Prudent Boozers

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Prudent Boozer: Yearim

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Moment 52: Pookie-voo

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Moment 48: Fred Noe / Jim Beam

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Stefan Sagmeister

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Moment 82: MTV Daze – March

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Moment 97: Shoe Baby

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Moment 13: Joe Jackson

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Getting Away

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Prudent Boozer: Enrique


Moment 43: The Wedding

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Max on Pester Power

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Moment 38: Street Parade

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