Origins of the Ministry

Length: 1:10

This video shot ten years ago holds true to this day. In 2000 we set out to make the coolest research company on the planet. Our reports were more like coffee table books than Powerpoint. We pioneered documentary-form research. As our name implies, we wanted to be the cultural authority. Toyota gave us our big break and we haven’t looked back, with clients ranging from Coke to MTV. Originally our films came on VHS. Then it was DVD and now we send files. But we’ve always practiced the same craft: insightful storytelling.

Origins of the Ministry




DateFebruary 27, 2014

Moment 16: Snow Bike

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Moment 70: Mosh Fish

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Prudent Boozers: The 3 Girls


Reebok: Youth Ethnography

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Prudent Boozer: Carla

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Moment 95: Bazaar

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Alexis Rockman

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Origins of the Ministry

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Moment 15: Prudent Boozers VomComp


Moment 13: Joe Jackson

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Tanya REV

Moment 61: Malcolm McLaren on Boys

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Rushkoff: Ep 2

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Moment 97: Shoe Baby

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Prudent Boozer: Chris

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Moment 82: MTV Daze – March

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Moment 84: Zombie

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Getting Away

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Moment 80: MTV Daze – January

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Millennials React to PB

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Moment 24: The Park

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Bahamavention Ad

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Moment 89: Malcolm McLaren on Artists

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Max on Snacks

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Prudent Boozer: Eric


Moment 28: Pyramids

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Moment 43: The Wedding

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Moment 1: Danny

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Prudent Boozer: Dylan


Moment 2: Prudent Boozers

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Prudent Boozers Wine Label

Prudent Boozer: Robert

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Moment 37: Leading Men

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Moment 75: The No Show

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Moment 51: Rain

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Moment 85: Ava, Pornstar / Viagra

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Moment 81: MTV Daze – February

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Moment 3: Tokyo Video Scrapbook

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Prudent Boozer: Yearim

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Prudent Boozer: Enrique


DAW on Style

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Ogilvy Interviews DAW

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Stefan Sagmeister

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Barn On the Pond Instructions


Moment 67: Santa Baby

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Moment 7: Kier


Moment 17: Vanessa

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Moment 96: David Art Wales

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Moment 19: Umbria


Prudent Boozer: Nelly

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Prudent Boozer: Patrick


Viagra: Guys vs Men

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Moment 45: Big Dog


Moment 38: Street Parade

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Moment 34: Morgan Spurlock Interviews DAW

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Moment 11: Eve

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Rushkoff: Ep 4

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Moment 54: The Doll

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Morgan Praises Ministry

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Moment 78: New Guinea

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Moment 44: It’s a Boy!


Moment 42: Adam & Trevor

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MoC Print Reports

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Rushkoff: Ep 3

Rushkoff 3

“Connect” by Jacqui Hunt

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Moment 5: Coney Island

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Moment 57: Mario Batali

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Moment 23: Billy

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The Tiki Man

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Moment 52: Pookie-voo

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Moment 92: The Ticket

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Max on Insighting

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Moment 27: In The Jungle

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Barn On the Pond

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Hornitos: The Secret Shot

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Max on Pester Power

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Rushkoff: Ep 1

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Moment 55: Idaho

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Moment 4: Rio

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Moment 6: David Blowie

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Moment 9: Ski Weekend

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Screenprints thumbs

Moment 69: Pineapple Pudding

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Moment 20: The Workout

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About the Ministry

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Moment 36: Fiji

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Moment 87: Crossing the Line

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Prudent Boozer: Ana


Hornitos: Cougar Hunt

Hornitos 65 REV

Hornitos: Tito Sam

Hornitos 59 REV

Moment 48: Fred Noe / Jim Beam

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Ministry Xmas Party 2008

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Moment 71: Tony Curtis on Maturity

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Moment 94: View From the Ministry

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Moment 26: Guru Adrian

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Moment 50: The Pianist

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Moment 25: Pedicab

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Amex: Culture Makers

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Prudent Boozer: Marie

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Moment 31: Niagara

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Moment 41: Night Train

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Moment 98: Monk in Venice

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