Origins of the Ministry

Length: 1:10

This video shot ten years ago holds true to this day. In 2000 we set out to make the coolest research company on the planet. Our reports were more like coffee table books than Powerpoint. We pioneered documentary-form research. As our name implies, we wanted to be the cultural authority. Toyota gave us our big break and we haven’t looked back, with clients ranging from Coke to MTV. Originally our films came on VHS. Then it was DVD and now we send files. But we’ve always practiced the same craft: insightful storytelling.

Origins of the Ministry




DateFebruary 27, 2014

Prudent Boozer: Carla

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Moment 24: The Park

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Moment 5: Coney Island

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Moment 7: Kier


About the Ministry

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Morgan Praises Ministry

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Max on Pester Power

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Rushkoff: Ep 3

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Moment 6: David Blowie

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Prudent Boozer: Patrick


MoC Print Reports

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Moment 87: Crossing the Line

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Moment 80: MTV Daze – January

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Moment 41: Night Train

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Prudent Boozers Wine Label

Prudent Boozer: Eric


Prudent Boozers: The 3 Girls


Moment 94: View From the Ministry

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Tanya REV

Moment 27: In The Jungle

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Moment 48: Fred Noe / Jim Beam

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Prudent Boozer: Yearim

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Moment 70: Mosh Fish

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Prudent Boozer: Ana


Moment 54: The Doll

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Moment 96: David Art Wales

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Prudent Boozer: Nelly

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Prudent Boozer: Chris

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Moment 16: Snow Bike

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Moment 25: Pedicab

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Moment 36: Fiji

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Moment 1: Danny

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Rushkoff: Ep 1

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Moment 34: Morgan Spurlock Interviews DAW

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Hornitos: Cougar Hunt

Hornitos 65 REV

Moment 45: Big Dog


Moment 50: The Pianist

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Rushkoff: Ep 4

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Moment 69: Pineapple Pudding

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Moment 95: Bazaar

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Moment 19: Umbria


Origins of the Ministry

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“Connect” by Jacqui Hunt

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Moment 13: Joe Jackson

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Moment 92: The Ticket

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Moment 31: Niagara

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Moment 97: Shoe Baby

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Ministry Xmas Party 2008

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Max on Snacks

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Max on Insighting

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Bahamavention Ad

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Moment 15: Prudent Boozers VomComp


Moment 23: Billy

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Moment 28: Pyramids

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Hornitos: The Secret Shot

Hornitos 10 REV

Reebok: Youth Ethnography

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Viagra: Guys vs Men

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Alexis Rockman

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Moment 26: Guru Adrian

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Barn On the Pond

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DAW on Style

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Moment 52: Pookie-voo

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Moment 3: Tokyo Video Scrapbook

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Hornitos: Tito Sam

Hornitos 59 REV

Moment 11: Eve

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Moment 98: Monk in Venice

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The Tiki Man

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Moment 81: MTV Daze – February

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Moment 37: Leading Men

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Getting Away

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Moment 43: The Wedding

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Moment 44: It’s a Boy!


Moment 82: MTV Daze – March

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Prudent Boozer: Robert

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Moment 20: The Workout

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Amex: Culture Makers

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Stefan Sagmeister

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Moment 89: Malcolm McLaren on Artists

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Moment 85: Ava, Pornstar / Viagra

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Millennials React to PB

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Ogilvy Interviews DAW

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Prudent Boozer: Dylan


Moment 67: Santa Baby

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Moment 51: Rain

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Moment 75: The No Show

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Moment 2: Prudent Boozers

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Screenprints thumbs

Prudent Boozer: Enrique


Moment 42: Adam & Trevor

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Moment 17: Vanessa

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Moment 55: Idaho

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Moment 61: Malcolm McLaren on Boys

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Moment 57: Mario Batali

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Barn On the Pond Instructions


Moment 9: Ski Weekend

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Moment 71: Tony Curtis on Maturity

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Moment 38: Street Parade

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Moment 78: New Guinea

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Moment 4: Rio

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Prudent Boozer: Marie

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Moment 84: Zombie

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Rushkoff: Ep 2

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