Origins of the Ministry

Length: 1:10

This video shot ten years ago holds true to this day. In 2000 we set out to make the coolest research company on the planet. Our reports were more like coffee table books than Powerpoint. We pioneered documentary-form research. As our name implies, we wanted to be the cultural authority. Toyota gave us our big break and we haven’t looked back, with clients ranging from Coke to MTV. Originally our films came on VHS. Then it was DVD and now we send files. But we’ve always practiced the same craft: insightful storytelling.

Origins of the Ministry




DateFebruary 27, 2014

Moment 4: Rio

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Moment 67: Santa Baby

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Moment 3: Tokyo Video Scrapbook

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Moment 70: Mosh Fish

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Moment 13: Joe Jackson

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Prudent Boozer: Nelly

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DAW on Style

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Moment 28: Pyramids

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Moment 55: Idaho

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Amex: Culture Makers

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Rushkoff: Ep 4

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Moment 11: Eve

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Moment 98: Monk in Venice

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Moment 25: Pedicab

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Origins of the Ministry

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MoC Print Reports

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Moment 52: Pookie-voo

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Max on Insighting

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Hornitos: Tito Sam

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Reebok: Youth Ethnography

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Moment 15: Prudent Boozers VomComp


Alexis Rockman

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Max on Pester Power

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Moment 42: Adam & Trevor

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Moment 78: New Guinea

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Moment 84: Zombie

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Moment 96: David Art Wales

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Rushkoff: Ep 1

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Moment 45: Big Dog


Moment 82: MTV Daze – March

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“Connect” by Jacqui Hunt

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Moment 26: Guru Adrian

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Prudent Boozer: Enrique


Moment 94: View From the Ministry

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Getting Away

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Hornitos: Cougar Hunt

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Moment 87: Crossing the Line

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Moment 75: The No Show

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Prudent Boozers: The 3 Girls



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Moment 16: Snow Bike

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Moment 17: Vanessa

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Prudent Boozer: Yearim

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Moment 69: Pineapple Pudding

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Rushkoff: Ep 2

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Moment 27: In The Jungle

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Prudent Boozer: Carla

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Rushkoff: Ep 3

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Moment 5: Coney Island

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Moment 20: The Workout

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Moment 81: MTV Daze – February

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Moment 71: Tony Curtis on Maturity

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Prudent Boozer: Marie

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Moment 57: Mario Batali

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Millennials React to PB

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Moment 51: Rain

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Prudent Boozer: Patrick


Ministry Xmas Party 2008

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Prudent Boozer: Ana


Stefan Sagmeister

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Prudent Boozer: Robert

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Prudent Boozer: Eric


Moment 43: The Wedding

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Hornitos: The Secret Shot

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Moment 24: The Park

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Moment 61: Malcolm McLaren on Boys

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Moment 37: Leading Men

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About the Ministry

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Moment 36: Fiji

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Moment 48: Fred Noe / Jim Beam

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Viagra: Guys vs Men

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Ogilvy Interviews DAW

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Moment 23: Billy

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Barn On the Pond

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Moment 85: Ava, Pornstar / Viagra

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Barn On the Pond Instructions


Moment 6: David Blowie

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Moment 31: Niagara

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Morgan Praises Ministry

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Moment 54: The Doll

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Moment 92: The Ticket

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Moment 80: MTV Daze – January

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Moment 1: Danny

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Bahamavention Ad

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Prudent Boozer: Dylan


Moment 38: Street Parade

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Moment 7: Kier


Moment 41: Night Train

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Moment 97: Shoe Baby

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Moment 89: Malcolm McLaren on Artists

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Moment 95: Bazaar

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Max on Snacks

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Moment 44: It’s a Boy!


Moment 19: Umbria


Moment 9: Ski Weekend

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Moment 50: The Pianist

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Prudent Boozer: Chris

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Moment 34: Morgan Spurlock Interviews DAW

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Moment 2: Prudent Boozers

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The Tiki Man

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