EAS: Hardcore

Documentary: Clip: 3:30 Original: 6:00

McGarryBowen’s pitch for EAS Sports Nutrition hinged on two segments they’d identified in their quant research: ‘Hardcore’ and ‘Not So Hardcore’ fitness enthusiasts. We had one week to bring both to life.

EAS: Hardcore

Category ,

Location

Skills

DateMarch 4, 2014