Documentary: Clip: 2:15 Original: N/A
This Hornitos culture doc served as a creative brief for their agencies by answering the question: What characteristic defines tequila, as opposed to other liquors? The answer: MISCHIEF! And trying to one-up each other’s tales of tequila-inspired mischief. On the strength of our film, Brooklyn Brothers created the word “Mischieve”, which became the basis of a 360 degree campaign involving web, print, film and non-traditional media.