Jim Beam: United By Beam

Documentary: Clip: 2:10 Original: 18:00

As a first step toward repositioning the brand, we captured the essence of Jim Beam through the lens of their new younger target demo, and helped articulate where the brand differs from its “nemesis”, Jack Daniels. This film was used to brief agencies, marketing and sales teams, and Beam’s executive committee.

Jim Beam: United by Beam

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DateFebruary 19, 2014