Microsoft: Know Thy Selfie
Having pioneered documentary-form research, the Ministry is disrupting market research again by offering a radical but commonsensical new product: Research as content. With a few minor tweaks to our process, we can uncover the consumer insights you seek while also creating shareable video content for your brand. Meaning our research not only informs your creative, it can also BE your creative.
The spec piece above is a good example.