Challenge/Question
A French agency pitching for the Diet Coke account had a strategy in place but needed the Ministry to bring it to life. We had two weeks to find, film, and edit the stories of four women whose personalities shone in unique ways.
Methodologies
Global ethnography (London and Paris).
Insight
For many women, turning 30 is the point at which come into themselves and feel comfortable in their own skin.
All proprietary insights removed.
