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Manscaping - Ministry of Culture

Manscaping

Challenge/Question

A New York agency found themselves tasked with presenting the results of a quantitative research project to a big client. The findings pertained to Millennial males’ habits around “manscaping” (or intimate grooming) and the results were far from dull, but presenting a bunch of stats is never much fun, so they asked us to bring their findings to life in a short documentary-style piece.

Methodologies

Free-range recruiting, Insights Mixer, IDIs, buddy interviews.

Insight

The agency requested for the findings of our video to reflect the same findings as their quant research, which was easy for us because their findings were true of the demographic: Millennial males want to groom their private parts, in part because many women expect it, and they often lack the tools to do it.

All proprietary insights removed.