Documentary: Clip: 2:00 Original: 12:00

This project was a great chance for the Ministry to prove our mettle. A big NY agency had done a bevy of focus groups on manscaping (guys shaving their privates) for a global grooming brand and the results were beyond boring. They urgently needed fresh, exciting insights to spice up a big presentation. Something to get tongues wagging. And they needed it in ONE WEEK. We shot this over a weekend and had a first edit on their desk by Wednesday morning. It blew them away.


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DateDecember 21, 2013