Case Study Video - Ministry of Culture

GURU ADRIAN

The Guru You Have When You’re Not Having a Guru

OBSERVATION

Those with a religious or woo-woo bent have thousands of spiritual teachers to choose from – Jesus, Buddha, the Pope, L Ron Hubbard, Dr Phil. But who provides this crucial guidance to the secular among us? We located an unfulfilled need in our culture for a secular deity – a sage who’s wise but fun, edgy but positive; a guru to have when you’re not having a guru.

OUR RESPONSE

For those with a religious or woo-woo bent, there are thousands of spiritual teachers to choose from – Jesus, Buddha, the Pope, L Ron Hubbard, Dr Phil. But who provides this crucial guidance to the secular among us?

IMPACT

For those with a religious or woo-woo bent, there are thousands of spiritual teachers to choose from – Jesus, Buddha, the Pope, L Ron Hubbard, Dr Phil.

Google / Micromoments

Ministry of Cultureinfo@ministryofculture.comSYD: +61 415 395 394

Ministry of Culture
info@ministryofculture.com
SYD: +61 415 395 394