People connect with content that’s sincere and real and from the heart, yet most advertising is the opposite.
We offer what we call Authentic Content: engaging short-form docs that can be shared online.
Creating Authentic Content involves four steps:
1. Isolate a subject ripe with relatable stories and relevance to your brand.
2. Interview hand-picked people or experts, capturing moments that are funny, touching, or informative.
3. Activate a social media plan to generate hits and shares.
4. Provide analytics to keep clients apprised of efficacy.
Microsoft asked us for a documentary that explored what “personal” means in relation to tech. Once it was done, we turned various outtakes like this one into short content to be used for promotional purposes.